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Recruiting - Writer's Cramp - Part 2
By: Zambia Fury, CO-Editor

NTIMATE SECRETS REVEALED!!! Well, now that I have your attention, let me point out that this is the first and foremost rule for writing sim ads, "Get Noticed." Thousands upon thousands of sim ads are uploaded to internet sites per day and only a small percentage of them are even "noticed" by players, much less read. Bulletin boards around the world are cluttered with mundane Sim fliers that go virtually unseen. Genre specific Conventions are flooded with so many monotonous ads that they all run together or worse yet end up in the nearby trash bin. Whether you are writing an e-advertisement or hard copy you have to capture your intended "victims" interest and make them want to read on. Simmers looking for a game are fickle; and if you don't offer them something "wondrous" in the first few sentences of your ad, you can be assured they will go on to the next consideration. A play on words is always an attention getter and a good way to entice your reader. Use some

thing related to the rest of your ad, but just twisted enough to make your reader want to know the complete story. Write your sim summary before deciding on the first two lead-in lines. This will help you choose what kind of "tease" to use as your opener.

While composing the "meat" of your ad you will need to include a few basic details, some of them being: genre, plot overview, website, limitations, open positions, timeframe, rating, and simming medium (chat, email, message board, live role-play). Do not go overboard on enlightenment, two or three well structured paragraphs are usually sufficient to get your point across. Do try to repeat the name of your sim many times throughout the ad and make sure you have given clear instructions on your sign-up method and how to contact you. If you have websites or links written into your advertisement, make sure they work! As you know, once a potential simmer manages to read thru your entire article nothing turns them

off more than to click on a link and have it go to the dreaded "not found" message. CLICK HERE. SEE what I mean? Irritating isn't it?
A few last hints, check and re-check your spelling and grammar and make sure to proofread for any structural errors. Spellcheckers are great, but they do not alert you to all misspellings (ex: hear, here - too, two, to). Some recruiting sites have a form you must fill out for submission. Make it easy on yourself and set up your ad in such a way that you can mostly cut and paste to fill in the data sections required. Well, that's about it for ad writing, the next installment to this Recruiting series will be, "Admiral Shuni's Memoirs, Uncut!" OH, and by the way, always leave your readers wanting more. That way when they see your next ad they will immediately take notice.